Report Finds That People Are Still Throwing Away Most of Their Clothing - Good360

Report Finds That People Are Still Throwing Away Most of Their Clothing


When it comes to waste and recycling, not all products are created equal. A strong concentration on plastic waste and carbon emissions has led to many people changing their daily habits. Average families are recycling more, participating in ride sharing, and using reusable bags more often to cut down their carbon footprint. But clothing – one of the greatest contributors to landfill waste – is still produced and purchased in great volume and then thrown in the trash. The second annual State of Reuse Report showed that the linear model of consumption is still dominant in the clothing industry. While many concerned citizens try to recycle plastics and save water, little is being done to cut down on textile waste.

Not every piece of information in the report is bad news – nearly one-third Americans claim to have donated more of their clothes in 2016 than in 2015. Unfortunately, more than 50% of Americans continue to deposit their used clothing and household products into the garbage without attempting to donate or recycle them. This tendency has caused more than 26 billion pounds of clothing waste to find its way into landfills each year. The report analyzed reasons why people tend to recycle certain products more than others, in an attempt to find out why such little clothing is introduced back into the circular economy.

“Twenty years ago, recycling paper was a novel idea,” noted Vice President of Reuse and Recycling at Savers Tony Shumpert. “Today, it is second nature for most people. Now, we are trying to get more people to reuse and recycle their clothing. This is a big behavior change, and to make it stick, we need to understand what motivates them to take action.” The report found that showing the impact of donating clothing in the local community is an important part of motivating the average person to make more of an effort to recycle clothes.

As a textile or clothing company you are in a unique position to instigate effective change. By partnering with Good360 you can donate all of your unsold clothing items in any given quarter. We will connect you to nonprofits and disaster victims who are in need of clothing to help out local communities. Learn more on our homepage

Shari Rudolph

Shari Rudolph is Chief Development Officer and Chief Marketing Officer at Good360. She is an accomplished retail, digital commerce hand media executive with a strong track record of building audiences, revenue, and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York, and Silicon Valley. She is also an adjunct professor teaching marketing, advertising, and entrepreneurial studies classes. She earned her MBA from The Anderson Graduate School of Management at UCLA.