New Good360 CEO Brings Mission-Critical Experience to the Job - Good360

New Good360 CEO Brings Mission-Critical Experience to the Job

Before joining Good360, Matt Connelly spent the first 32 years of his career at UPS — or United Parcel Service as it was known back then — progressing through a series of key operations and engineering roles at the delivery giant. 

He would rise to become vice president of network strategy and design for the US transportation network, responsible for sourcing more than $1 billion of transportation spend as well as operational execution of UPS’s 80 largest customers through its UPS DirectShip product. 

His three-decade stint at the company, rare in today’s corporate world, gave him both a granular and macro look at how the world’s largest companies run their supply chains and network operations. 

Connelly also worked closely with the UPS Foundation to develop its Humanitarian Relief Program, overseeing its in-kind NGO support globally. For the past five years, he has served on the American Red Cross Advisory Council. He has also developed global in-kind giving solutions for UNICEF, the United Nations’ World Food Programme, and UNHCR, the UN’s Refugee Agency.

Not coincidentally, UPS and the UPS Foundation are now among our most important partners, helping Good360 to transport critically needed goods all over the world, including into logistically challenging locations like hurricane-ravaged Puerto Rico. In recent years, Good360 has established a powerful partnership with UPS to transform lives and rebuild resilient communities hit by natural disasters.

Now, as Connelly takes over as chief executive officer at Good360, after eight years as a member on the board of directors (including four as co-chairman), his experience in transportation, logistics and humanitarian aid is proving to be critically relevant.

Connelly’s journey is coming full circle in a way. Many of the companies he served at UPS, including Amazon, Walmart, Williams Sonoma, CVS, Bed Bath & Beyond, and The Home Depot, are currently key corporate donors for Good360.

Connelly is assuming the CEO role at a critical juncture for Good360 and at a time when global supply chains are undergoing huge disruptions. These seismic shifts present both challenges and opportunities for the organization’s unique philanthropic model.

Thanks to the ease of online shopping and the rise of e-commerce, supply chains are moving away from a push model where brands distribute their goods through multiple layers, via distributors, wholesalers and, finally, retailers. Instead, consumers are dictating when and where products should be sent  — namely, direct to their doorsteps.

At the same time, the explosive growth of e-commerce is creating an increase in customer returns. Having a strong “reverse logistics” network is proving to be a big competitive advantage for the companies that can design and execute returns efficiently. That’s why Good360 has positioned itself as an effective solutions partner that enables goods to be repurposed for donations in a cost effective manner rather than being thrown out. 

“Right now, companies really see the value of Good360’s capabilities to process returns. Connelly says. “We can craft nimble solutions for our donor partners by having a deep understanding of their network and working collaboratively with them to repurpose products efficiently and effectively for social impact, both for them and the more than 80,000 not-for-profit organizations in our network.”

Connelly’s goal is to continually position Good360 as the “most relevant and frictionless solution” for our corporate donors who value the compliance and impact of our network of charities. Good360 is also focused on increasing the capacity of our 80,000 vetted nonprofit partners by providing access to products that they otherwise wouldn’t be able to obtain affordably.

“The challenge is that our donor supply chains are being disrupted and we need to shift our processes to fit seamlessly into their networks,” he says. “At the same time, the needs of communities are becoming greater and greater, especially as natural disasters become more frequent and more severe. We need to evolve as well and enhance our capabilities so that we continue to be a great partner to our donors as well as our not-for-profit organizations. Good360 is adapting and producing new network capabilities for the future.”

Connelly is also looking to grow Good360’s footprint internationally. Toward that goal, the board of directors made a strategic decision to add Jeff McCorstin to the board. Currently, McCorstin is the UPS president responsible for the strategy and execution of the company’s Global Brokerage Operations and Customs Affairs, which helps businesses handle their customs clearance, trade management, and international logistics.

Another area that’s ripe for further growth and innovation is in the realm of disaster recovery, where Good360 has delivered significant impact. The organization has emerged as an important thought leader and has played a pivotal role in launching the Resilient Response initiative, advocating for a major shift in how companies give in the wake of disasters.

“Our model is especially relevant in disasters,” Connelly says. “We understand the needs of nonprofits in the impacted zone. We can seamlessly engage with them and work collaboratively with them to get them the right products at the right time. And Good360 is there through the long tail of recovery, providing value at every step in the life cycle of a disaster.”

With just a few weeks in the CEO seat, Connelly says he’s been struck by the spirit of the nonprofit leaders that he’s met with.

“I’ve been really impressed by how entrepreneurial and inventive our not-for-profit partners are in finding ways to maximize their impact,” he says. “Of course, we want to partner with them to grow that impact by providing more flexibility and options for them to get products that help more people in need. I’m really excited about the possibilities for Good360 going forward.”

Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.