National Preparedness Month - Prepared, Not Scared - Good360

National Preparedness Month – Prepared, Not Scared

When a disaster strikes, every second is crucial. It is essential for families to develop a plan in case of unexpected emergencies. National Preparedness Month, is recognized each September to promote family and community disaster and emergency planning now and throughout the year.

For National Preparedness Month this year, with the theme “Prepared, Not Scared”, FEMA and the Ad Council have created campaigns to encourage parents, teachers, and caregivers to visit so they can teach our youth what to do when a crisis occurs, and how to take preparedness actions together. has provided resources and tips to help you learn more about disaster preparedness this month. For each week of September, they have a different focus around how you can work towards preparedness and creating a plan . For a complete list of all of their resources visit

Week 1: Save Early for Disaster Costs
1. Check insurance coverage
2. Plan financially for the possibility of disaster
3. Complete an Emergency Financial First Aid Kit

Week 2: Make a Plan
1. Make an emergency plan
2. Sign up for alerts and warnings
3. Learn your evacuation zone 

Week 3: Youth Preparedness
1. Prepare your children with a plan
2. Encourage children to build personal plans
3. Learn your child’s school disaster plan

Week 4: Get involved in your Community Preparedness
1. Learn about your voluntary organization
2. Find nonprofits in your area that work with individuals in need after disaster
3. Learn about your Community Emergency Response Team
4. Learn about your state and local information


Want to do more? There are many ways you can help others prepare for a disaster. Participate in preparedness efforts in your community, teach others about the importance of being prepared, or promote the need for a plan on social media. There are so many opportunities to get the word out!

Nonprofits can reach out to their state VOAD chapter to see how they can collaborate with other nonprofits who already have resources and understand the best practices to use when responding to a disaster.

If you are a nonprofit that would like help developing a plan for response, please reach out to one of our Regional Managers: Texas, California and Puerto Rico: Cacique Rich-Martinez at and for the Midwest, Florida, Georgia, South Carolina and North Carolina: Kaitlin FitzGerald at

This September, we encourage all individuals and organizations to develop a plan for their family and community, and do your part to ensure you are ready in case disaster strikes.

Learn more:

Shari Rudolph

Shari Rudolph is Chief Development Officer and Chief Marketing Officer at Good360. She is an accomplished retail, digital commerce hand media executive with a strong track record of building audiences, revenue, and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York, and Silicon Valley. She is also an adjunct professor teaching marketing, advertising, and entrepreneurial studies classes. She earned her MBA from The Anderson Graduate School of Management at UCLA.