How Young Living and Good360 Collaborate to Empower People in Need - Good360

How Young Living and Good360 Collaborate to Empower People in Need

Gary Young established Young Living Essential Oils with the goal of helping people to feel and live better.

As he searched the globe for plants to produce essential oils, he often encountered people living in extreme poverty. In Ecuador, he set the precedence of serving and helping the local community where Young Living operates.

While building an essential oils farm in Guayaquil, Ecuador, he discovered a dilapidated school crammed with 42 students sitting at broken desks and sharing mismatched supplies. Young vowed to improve conditions at this school and bring more opportunities for education and empowerment to some of the poorest places in the world. In 2009, he established The D. Gary Young Living Foundation with the commitment that 100 percent of donations go directly to help people in need. The foundation has built schools in Ecuador and Nepal.

“Our mission is to empower individuals in underserved communities and give them a hand-up and not just a handout,” said Eric Eames, director of marketing and operations, global philanthropy, at Young Living. “We believe education is the key to empowerment and long-term change. Every one of our partnerships or projects involves some form of education, or helping to move education forward.”

Although Young passed away in 2018, his legacy of spreading hope and opportunity still flourishes through the work of his foundation. We are thrilled that the Young Living Foundation has started a strategic relationship with Good360 to enable the company to make more product donations to many more nonprofits. By collaborating with us, the foundation is able to reach a greater variety of nonprofits and charities, especially larger ones outside of the company’s base in Utah.

“Good360 has just been an awesome resource for us this year to find places to donate product,” said Corynn Benoit, manager of corporate and community relations, global philanthropy, at Young Living. “We love giving back to our local community here in Utah, but sometimes we can’t find organizations that are in need of the products that we have to donate. That’s where Good360 comes in.”

We work with our extensive network of nonprofit organizations to find partners that can specifically use Young Living products to help their communities, especially to improve their health and wellness. In 2019, Good360 distributed more than 2.4 million Young Living health and beauty products to people in need. These items included essential oils, blush, makeup brushes, eyeliner, eye shadow, foundation powder, and lipstick.

Earlier this year, we were able to find a perfect fit with the Breast Cancer Charities of America (BCCA). Breast cancer treatment can leave survivors feeling less than confident about their appearance. The nonprofit’s Feeling Beautiful Again program offers emotional support for these women and provides them with gift bags filled with beauty products. Essential oils from Young Living have gone into more than 10,000 of these bags.

“When a patient receives a Feeling Beautiful Again beauty bag, she feels empowered and inspired to continue her fight,” the charity stated in its impact story. “She feels supported in her emotional journey and truly feels loved.”

In another successful collaboration, we brought Young Living beauty products to Au’ Inca, Door of Hope, a Paris, Texas-based nonprofit that aims to end poverty and hunger among children and the elderly living in Native American tribal communities across the U.S. 

For these families, food and other household essentials are prioritized above all else. Makeup is a luxury few can afford. That’s why the Young Living Foundation donation made such a big impact on the girls and women in the community.

“Makeup makes a woman feel so beautiful and good about themselves, when you wear it the right way,” said Angela Price, a Young Living rep who was on hand to distribute the products and demonstrate how to use them.

 

With products from Young Living, Good360 was also able to:

  • Supply 250 low-income families with gift bags for the holidays at a donation event hosted by Wonder Weims Rescue in St. Louis.
  • Give cosmetics to more than 1,100 pre-teen and teen girls sponsored by Giving in Kindness in Arkansas. Many of these girls are part of a mentoring program to deter them from risky behavior and prepare them for later success.
  • Bring some joy and cosmetics to 200 young women recovering from drug addiction. That donation event was done in partnership with Nexus Recovery Center and Community Outreach Support Services in Dallas.
  • Serve nearly 160 nonprofit organizations across 36 states to date who have received Young Living donations.

As the Young Living Foundation looks to deepen its relationship with Good360, disaster recovery is one area of common interest. 

Disaster relief was really important to Gary,” Benoit said.

The Young Living Foundation’s disaster care kits, which include personal hygiene products, household cleaners, essential oils and even its own granola bars, have been sent to survivors and first responders in numerous disaster zones.

“Ultimately, we want to go deeper with our current partnerships and collaborate to maximize the impact of our funding and donations, to give back and make a difference in people’s lives,” Eames said. That’s a goal that we can and will wholeheartedly support at Good360.

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Shari Rudolph
Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.



 
// Added by SM - 2019-06-06 // End of SM edits