Good360 | How Save the Children Partners with Good360 to Help the Most Vulnerable

How Save the Children Partners with Good360 to Help the Most Vulnerable

Over the last generation, the lives of 280 million children around the world have dramatically improved, thanks to social investments, new technologies, and impressive progress toward the United Nation’s Millennium Development Goals to cut poverty, hunger, disease and other social ailments.

Still, a quarter of the world’s children in 2017 were “robbed of their childhoods” due to a variety of factors, including early marriage, malnutrition, lack of access to education and child labor. Some 145 million of these children died prematurely.

These figures come from a major report released last month by Save the Children, the international nonprofit that has been dedicated to improving the lives of children since 1919. While many entirely preventable problems remain, the organization’s Global Childhood Report illustrates that tremendous progress is possible.

“Twenty years ago, change at this scale didn’t seem possible – pervasive problems like chronic malnutrition, or hundreds of millions of children out of school seemed too big to tackle,” said Carolyn Miles, president and CEO of Save the Children. “These findings show us that with strong commitments and leadership, we can drive change for children, and quickly.”

The report also reinforces the importance of having relief organizations such as Save the Children to help drive this change on a global scale. That’s why, at Good360, we are thrilled to have Save the Children as one of our core nonprofit partners and as a member of the Good360 Disaster Recovery Council.

The nonprofit’s approach to international aid and disaster relief aligns well with our own. The organization sees corporations not as merely sources of “checkbook charity,” but as true partners who can help develop innovative and sustainable initiatives. We have long advocated collaborations across public and private sectors to drive more program effectiveness.

Likewise, Save the Children is a leader in long-term disaster recovery, with a similar commitment to stay long after the media attention has dwindled. The nonprofit is among the first to arrive on the scene of a disaster and the last to leave.

“For the most part, we will respond to any major disaster in the U.S.,” said Dawn Nunn, Save the Children’s director of in-kind giving. “Through our programming worldwide, our goal is to reach the most marginalized kids and the most vulnerable populations.”

Nunn noted that the organization serves as an official child-focused provider for the American Red Cross. During a disaster, Save the Children staffers deploy to emergency shelters and set up child-friendly spaces within them.

“Because some shelters can put children at risk, we set up an area where children can play, be safe and start the recovery process,” Nunn said. “We also provide children’s supplies like food, diapers and portable cribs for babies.”

Leveraging our own network of corporate partners, Good360 has given Save the Children better access to products that help it serve children undergoing the trauma of a disaster. These items include personal hygiene products, bedding, mattresses, and board games and other toys.

“Good360 complements what we’re doing to secure product donations for our programs,” Nunn said. “You have relationships with corporate partners that we don’t have so we get great products we don’t already have. We’ve really been able to work collaboratively and creatively together.”

In one recent example, we teamed up to provide holiday toys for 3,000 families in five counties in eastern Texas that had been impacted by Hurricane Harvey. Good360 reached out to several of our corporate partners to provide the toy donations, while Save the Children worked with its local partners to identify families in need.

Save the Children is also playing a critical role on the Good360 Disaster Recovery Council. The organization holds one of two nonprofit seats on the council, which was established to drive more innovation and strategy around corporate giving in disaster. Save the Children is helping us to understand how nonprofits can work better with corporations to make a bigger impact.

“I really appreciate the sustainability and resiliency leadership that Good360 is providing and that we’re now a part of as well,” Nunn said.

Save the Children is doing its part to show how organizations can take a more thoughtful approach to disaster recovery, one that we have championed as part of our initiative. For instance, the nonprofit often stays throughout the long-term recovery to help ensure that communities and families get back on their feet.
“In the case of Hurricane Harvey, we’ve been there for more than two years,” Nunn said.

With its long-standing commitment to helping the most vulnerable populations and to focus on long-term needs as well as immediate relief, Save the Children is exactly the kind of nonprofit leader that Good360 is proud to call a partner.

Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits