Good360 | How Good360’s Retail Matching Program Empowers Nonprofits and Businesses

How Good360’s Retail Matching Program Empowers Nonprofits and Businesses

The vast majority of nonprofit organizations in the U.S. operate at the grassroots level — essentially neighbors helping neighbors to improve the quality of life in their backyards.

Good360’s Retail Matching Program runs on the same notion of giving nonprofits and businesses a way to work together to create positive change in their own communities.

Our program does this by matching up local nonprofits with national retailers that have hundreds and even thousands of store locations across the country. Once matched, the charities are then able to drop in and pick up product donations directly from stores in their area. 

Depending on product availability, some stores may offer only one-time or infrequent pickups, while others will allow donations to be picked up weekly or semi-weekly for a full year. Quantities may range from a few cartons of product at a time to multiple pallets every week.

Although the Retail Matching Program is made possible through Good360’s long-standing relationships with large corporate donors, it’s really the mutual relationships that develop over time between store employees and nonprofit leaders that make it so effective and rewarding.

Through the program, national retailers have a convenient way to move excess inventory sitting in stores that are no longer eligible for sale. At the same time, company employees know that the donations are going to “good homes” because they’re interacting directly with the organizations that are coming in to pick up the goods.

This relationship also incentivizes nonprofit members to work closely with store associates and managers, ensuring that pickups go smoothly and making employees aware of what their organizations are doing to help people in their local communities. It’s a big win for everyone involved.

What stores and products are available to nonprofits?

Good360 has partnered with some of the biggest national retailers for this program. They include Walmart, Bed Bath & Beyond, Advance Auto Parts, and Brooklinen.

Each brand will offer its own assortment of products that will be available for store pickup. For example, Bed Bath & Beyond might offer products that you would typically find in its stores, including kitchen essentials, bath towels and mats, and other home goods.

However, the stores are unable to promise specific items to the nonprofits. That’s because the variety of goods that are made available for donations depend on a number of factors, including customer returns and items that go out of season.

Good360’s Partnership with Walmart

Walmart represents our biggest corporate partner in the Retail Matching program. Participating nonprofits can arrange to make regular pickups at one or more Walmart Supercenters in their area. As you might imagine, Walmart can offer a huge assortment of donated products; everything from small appliances to apparel to office and school supplies. 

To learn more about the Walmart Retail Matching Program, click here.

What are the requirements to join the Retail Matching Program?

To participate in this program, nonprofit organizations must have tax-exempt status from the IRS. Some retailers may also require additional status as a 501(c)3. Nonprofits must also be registered with Good360.

Because product cannot be stored in a residential location, organizations will need to have access to proper storage facilities such as a warehouse. Additionally, nonprofits will need an appropriate vehicle to make the pickups, such as a box truck or commercial van.

From a staffing perspective, participating nonprofits should have enough staff or volunteers to be able to make frequent pickups, and be able to swiftly distribute the product to the community. Organizations should be able to accommodate a variety of donation items while maximizing their community impact.

Donated products can never be sold or thrifted, or used in any way to raise funds for the organization. Good360 requires proper tracking of donated goods, including how the products will be distributed to people in need. 

Good360 charges a small administrative fee to participate in the Retail Matching Program. This fee offsets our expenses to operate the program, including donor reporting, nonprofit vetting, customer service, dedicated account resolution teams, website maintenance, and online donation tracking.

Get started today

The Good360 Retail Matching Program is an excellent way for nonprofit organizations and charities to gain access to product donations they might not otherwise be able to get, while building relationships with local businesses that want to help grow your social impact.

For more information and to sign up, visit our program page here.

Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits