Good360 | Fundraise in Real Life, Virtually

Fundraise in Real Life, Virtually

With the coronavirus pandemic keeping people inside and adhering to social distance practices,
 nonprofit fundraisers, galas and events are looking a little different this spring.   

On April 11, Open Pit, a virtual events company hosted a music festival called #NetherMeant in the Microsoft game, Minecraft, which featured 17 bands/musicians and was live streamed on Twitch.  Almost 113,000 individual users tuned in throughout the six-hour event and proceeds from VIP passes, and in-game donations went to support Good360’s COVID-19 relief efforts. The festival headlined by American Football raised more than $8,000 for Good360.  

Connecticut-based nonprofit Ability Beyond moved its yearly gala, this year called “2020 and Beyond” online. Now, rebranded as “No Go Gala,” entertainers scheduled to perform will do so from the comfort of their own homes.  

“Monetary donations are vitally needed at this moment to allow us to provide the breadth of service our families rely on for their loved ones in our programs,” said Jane DavisPresident and CEO of Ability Beyond in an interview with “Under normal circumstances, the generosity of gala attendees is crucial to continuing our mission. Without the same level of support, our organization’s capacity may be significantly reduced in more ways than we can possibly comprehend.” 

These are two examples of how to continue to engage donors and supporters during the pandemic.  

Here are additional resources and ways for nonprofits to continue fundraising in the social distancing era.  

  1. Participate in #GivingTuesdayNow – As a response to the unprecedented need caused by COVID-19, GlobalTuesday has decided to designate an additional day of giving this year – May 5.  GivingTuesday was created in 2012 as a simple idea: a day (usually the Tuesday after American Thanksgiving in November) that encourages people to do good.  
  2. Check out the Association for Fundraising Professionals (AFP) – For 50 years, AFP has been the standard-bearer for professionalism in fundraising. In these unprecedented times the organization has created a coronavirus resource guide with articles, tips, webinars and videos. 
  3. Host a virtual fundraiser – Invite your network to a fun online benefit where people connect and support your organization. Ideas include trivia nights, bingo, talent shows, charity workout classes, concert and galas. 
  4. Apply for community and foundation grants. Grantspace by Candid has complied a list of resources, organizations and websites that provide additional information on emergency financial resources for nonprofits
  5. Reach out to your network  Be honest and transparent about your needs and operation hurdles as a result of the pandemic. Explain why your mission and organizational goals are critical NOW. Think broad – parents, donors, vendors, alumni, friends, etc. – crises often bring out the generosity of people.  

Here are additional resources for nonprofits.  

To learn more about Good360’s response to COVID-19, please click here. 

Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits