CRP Spotlight: How United Breast Cancer Foundation Spreads Hope and Help - Good360

CRP Spotlight: How United Breast Cancer Foundation Spreads Hope and Help

The statistics are both staggering and sobering. One in eight American women will develop breast cancer in her lifetime. Although death rates have been decreasing since 1989, about 40,920 women in the U.S. are expected to die in 2018 from breast cancer, according to figures from the American Cancer Society.

This year, an estimated 266,120 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S. While it’s much rarer, around 2,500 men in the U.S. also develop breast cancer each year.

Behind each of these statistics are real people with families who love them and may be depending on them as well. Every breast cancer story is a story of hope, perseverance, and struggle. The ripple effects of a single breast cancer diagnosis is enormous, affecting life partners, children, parents, friends, colleagues, neighbors, and more.

Against this backdrop stands a nonprofit organization that’s dedicated to making a positive difference in the lives of those affected by breast cancer. A Good360 partner since 2012, the United Breast Cancer Foundation’s mission is to make a positive impact on the lives of those affected by breast cancer. UBCF strives to alleviate the stress and strain that cancer can cause to patients and families, providing screenings, treatment, after-care, education, and other patient and family assistance.

The foundation is also one of our newest Community Redistribution Partners (CRP). Unlike most CRPs in our network across the country, UBCF doesn’t operate a warehouse where product donations from our corporate partners are redistributed to other qualified nonprofits so they can better run their operations.

In line with its mission, UBCF has a specific use for these items: They are given out to breast cancer patients, survivors and their families at giving events that are organized all around the country.

Working in partnership with Good360, the foundation hosted a Tempur-Pedic mattress donation in July at the International Warehouse Group in Bethpage, New York. UBCF distributed 264 mattresses and thousands of other items valued at approximately $1.6 million, supporting 442 breast cancer patients, survivors and their family members.

Every event attendee received a UBCF’s signature “Pink Bag Box” and at least one Tempur-Pedic® mattress. Each Pink Bag Box was filled with apparel from Eddie Bauer, J.Jill and Talbots, as well as personal care and beauty items from Burt’s Bees, Estee Lauder and Eos, along with hair dryers, curlers and straighteners. Additionally, attendees were gifted a George Foreman Rotisserie grill, a pair of brand-name sneakers, Culligan water filters and helmets from Kali Protectives.

As you might imagine, a diagnosis of breast cancer can make for many sleepless nights, as patients contend with body aches and muscle soreness as well as the emotional and mental trauma of their illness.

A high-quality mattress, which is a big cost to bear for families already facing large medical bills and other expenses associated with getting treatment, can make a huge difference in a patient’s quality of life.

“Not being able to rest when you’re going through something so emotionally, physically and spiritually challenging is really tough,” said Beth Reichart, UCBF’s director of operations and a 14-year veteran of the foundation. “It just helps people feel better when they’re rebuilding their lives and starting over. Think about the psychological impact that a little bit of kindness can provide someone. It’s priceless.”

The attendees at UBCF’s donation events certainly come away thankful and grateful. Each Pink Bag Box can contain upwards of $6,000 worth of product.

“The beds are amazing,” recalled one attendee named Aida after the New York event.  “We haven’t sleep this well in at least a decade… What an incredible gift. Thank you so much for all you did to make this happy and special. Thanks to the companies who made this happen. Now I really will be able to say I can’t wait to get home to sleep in my own bed! It is really greatly appreciated. Thank you, thank you, thank you.”

At another Pink Bag Event™ in Lindenhurst, New York, UBCF gave away about $410,000 worth of donated merchandise obtained from our corporate partners.

“By signing on as a Good360 CRP, the foundation will be able to diversify its outreach efforts, making partnerships with like-minded causes around the country,” Reichart said. Ultimately, that means UBCF will be able to help more people going through the ordeal of cancer treatment.

The foundation has a firm rule of never denying anyone service regardless of age, race, gender or income. It offers grants that enable breast screenings, breast reconstructive surgery, holistic care, cost of living expenses, transportation to and from treatments, and college scholarships, among other programs.

“Most of our clients are lower income people, minorities, or women who fall out of the age range that other nonprofits service,” Reichart said. “We service everyone who comes to us in need.”

 

Shari Rudolph
Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.